storytelling that sells
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TikTok-first creative shop:
storytelling that sells ✦ TikTok-first creative shop:
after years of watching great products go completely unnoticed on TikTok, we realized something. most founders don't need another agency burning through their budget on trends and ads. they just need help telling their story. but between running the business and trying to keep up with social media, there's never enough time to actually make content that works.
that's why we built iykyk. we don’t chase trends. we help founders and brands create content that feels natural on socials and true to their brand.
our story
our approach
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every post teaches us something. we study what performs, refine what doesn’t, and keep evolving until it clicks.
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we value authenticity over polish. people can tell when something’s forced.
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every video is made for how people actually watch
we help founders and brands tell stories that sell. we start by figuring out what makes your brand click: the story behind the product, and how to tell that story in a way people actually want to hear.
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every project starts with the story. before we create anything, we get clear on what’s real: the heart of the brand and why it exists in the first place.
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we don’t believe in churning out content for the algorithm. we focus on quality ideas, smart scripting, and videos that get a message across.
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we work hand-in-hand with founders, helping them find their voice and feel confident sharing it. the best content is built with people, not for them.
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you dream it.
we create it
✦ you dream it. we create it
our services
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we figure out what your story actually is and how to tell it in a way that fits the internet + your brand.
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we turn your ideas, voice notes, or half-formed thoughts into scripts and stories that people actually want to hear.
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clean, engaging edits that keep attention without overdoing it. made with the platform in mind.
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we help you you show up on camera in a way that feels natural, not awkward. coaching you on tone, delivery, and presence so you actually sound like yourself.
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we look at what’s working, what’s not, and why, then adjust. content isn’t one-and-done, and neither are we.
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we help you capture the right moments to bring your story to life. what to film, how to film it, and how it all fits together.
we generate $100,000+ GMV per month
$9K GMV
from one video
$11.5K GMV
from one video
brands we’ve worked with
Sara Cullen - GEM
What stood out most about working with Miska & her team was their speed and accessibility. She was always available to ideate and move quickly, which kept momentum high and minimized lag between idea and execution. She didn’t wait for direction — she proactively communicated, brought ideas forward, and made sure we were ahead of the curve. Not to mention Miska is one of the most thoughtful and kind humans and is all around lovely to work with!
Melanie Masarin - Ghia
iykyk gave us something I didn't think was possible: TikTok content that actually feels like Ghia. They understand the nuance of the platform while still staying true to our brand's voice and vibe. Our organic has been performing so well that we were able to pull back on ad spend. Miska and her team were open and responsive to feedback, nimble enough to shoot IRL with us, and genuinely great to work with — I really can't recommend them enough.