storytelling
for founders
we help founders tell the story behind what they built, then turn it into authentic content that works for them.
videos made from a founder's story, not a trend.
founder story
founder story
educational
educational
there are two ways to work with us. you can do either or both!
founder story + monthly content
every monthly engagement starts with your storybook. we find the story, build the book, then keep making content that builds on it.
standalone projects
street interviews, retail launches, product listing videos for ecomm. fixed scope and no storybook needed.
founder story + monthly content
the storybook
a month-long project that only takes one day of your time. we spend a few hours with you and your team figuring out what your founder story actually is (the story you might not even realize is the story). we take it from there, and at the end of the month you get your storybook.
the day
- a 60-minute interview with the founder
- a 60-minute interview with your marketing or social team
- on-camera coaching (if needed), where we train the founder on how to look and sound natural for content
at the end of the month
- your storybook: this is the guide to your founder story and we build it so that your team can use it for years to come
- your first 8 or 12 scripts, ready to execute
monthly content
we write + edit everything (founders only need to record once a month) and create two types of videos:
- founder story videos: the why behind the brand that will resonate with people
- educational videos: deep dives, explanations and answers to questions people keep asking
base
for founders who want to show up on the page every week without it taking over their life.
- scripts written in your voice, every month
- content creation, editing and delivery ready to post
- b-roll direction (if needed)
- hook and format testing, we learn what your audience wants from you
- at least one quarterly check-in call
- 8 videos a month
full
for a brand that wants to push a heavy flow of content. includes everything in base, plus weekly calls so social stays top of mind for you and your team.
- everything in base
- a weekly call with iykyk: what's working, what's next, guidance on comment reply videos and trends
- 12 videos a month
every engagement is four months to start: the storybook, then three months of content. after that, month to month.
standalone projects
fixed scope, no retainer, no storybook required.
street interviews
a shoot day with real people reacting to your product. you send product, we handle crew and content creation. LA or NYC.
8 to 10 videos, raw footage included
retail launch
support for retail launches and retailers that need attention or a push. content that keeps your retail partners excited and gives your channel a unique block of content.
8 to 12 videos, built around your specific goals for that retailer
listing video
product videos for your online retailers (think Target, Amazon, Costco). shot on iPhone, so it happens fast and doesn't need a studio budget.
one hero video, delivered to spec
monthly clients get special rates for standalone projects.
across everything above
everything we make is for your own channels. paid usage rights available if you want to run it as ads.
melanie masarin, ghia
"iykyk gave us something I didn't think was possible: TikTok content that actually feels like Ghia. They understand the nuance of the platform while still staying true to our brand's voice and vibe. Our organic has been performing so well that we were able to pull back on ad spend. Miska and her team were open and responsive to feedback, nimble enough to shoot IRL with us, and genuinely great to work with. I really can't recommend them enough."
sara cullen, gem
"What stood out most about working with Miska & her team was their speed and accessibility. She was always available to ideate and move quickly, which kept momentum high and minimized lag between idea and execution. She didn't wait for direction. She proactively communicated, brought ideas forward, and made sure we were ahead of the curve. Not to mention Miska is one of the most thoughtful and kind humans and is all around lovely to work with!"
iykyk is run by miska. she spent years in the music industry before she started helping founders talk about what they built. at iykyk, we're not into over-the-top production or clickbait, we're more concerned with uncovering the story that will resonate with people, and sharing it authentically.
let's chat
we can't wait to hear from you <3